Money Weekly 20th & 21st Anniversary Sites
A campaign site in a week — by not building it a system
Two anniversaries, a week each
Brand history, a charity event, offers, a personality quiz, guest messages. A week was enough not because there was little to do, but because nothing started from zero.
Built onto the existing site, not beside it
Each year became an extra section with its own front end, sharing the same database and changing no columns. No new project, no new database, and no new publishing workflow to teach the client.
The worst thing to do with a campaign site is build it a system
A campaign lives for a few weeks; a separate project and database do not end when it does. They become maintenance debt nobody remembers but the server still runs. Built as a section of an existing system, it can simply be retired.
FAQ
Something similar in mind?
Tell us the thing that is currently costing you the most time. We will tell you whether it is worth building before we talk about how.
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