iMaohi Pet Community Platform
A pet platform serving owners, stores, brands and writers at once
Four very different audiences at once
It is not simply a shop, nor simply a social network. Owners, stores, brands and knowledge writers all want quite different things, yet had to coexist on one platform. Breaking a brief into four distinct roles is a habit that started here.
Pet health records
Each pet carries its own consultation, vaccination and check-up records, with recurring reminders. What stands out is that the data model itself acknowledges that pets die and pets go missing — and the missing state connects straight to the site's lost-and-found. Health data is private by default; the owner decides whether to share it.
A marketplace, not a shop
The platform was not the only seller, so money landed with the platform first and was then reconciled and settled out to the stores. That single fact shaped the whole transaction flow.
Outcome
This was the main product during my time as CTO — analysis, schema design, front-end markup and testing all mine. The original database design document still exists and covers 153 tables; it is the only project I hold a complete design document for.
FAQ
Something similar in mind?
Tell us the thing that is currently costing you the most time. We will tell you whether it is worth building before we talk about how.
Request a quote