Stand With Animal Protection
Putting candidates' animal-welfare pledges in front of voters
It was about publishing candidates' pledges
During the 2014 local elections, animal-welfare groups wanted to know where candidates stood. The site's job was direct: let candidates log in and publish their pledges, and let voters read them.
The hard part is knowing who to look at
The thing that stalls advocacy is not getting people to care but telling them who to direct it at. So voters entered their own district, which mapped to their constituency, and saw only the candidates who were actually theirs.
One small thing that was uncommon then
Participants could layer their own photo with the campaign frame in the browser, capture it, crop it and download the result as a profile picture. In 2014 that was usually handed to the server; here it was not.
It lived inside an existing platform
The whole campaign was built as a section of an existing pet community site, sharing its membership, and was retired when the campaign ended. A short-lived campaign does not deserve a system of its own.
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